John Carter debuts next Friday, and yet pre-release tracking indicates that it might very well be one of the biggest flops in movie history. Nobody, but nobody, seems to know what the hell the dang movie is even about, much less why he or she should go see it.
In a last-ditch effort to build buzz, Disney has released a four-minute clip of John Carter fighting giant aliens in gladiatorial combat:
Now, I actually think this clip is really cool, but it's probably too little, too late. We'll see if Disney steps up its efforts in the days leading up to this film's release. Unfortunately, it looks like we're way past the point of ever getting a trailer that actually explains what the hell the movie is about.
Contrast that with the latest trailer for The Avengers, which is probably the best of all three exceptional trailers that have hit the interwebs in recent months:
Look at that: stakes, context, emotions, lines of dialogue! And they even managed to fit in their precious "sizzle reel" of action footage. The Avengers is going to be a hit.
But wait, there's more! Check out this interesting little promotional video for Prometheus, which features Peter Weyland addressing a TED crowd in the year 2023. This isn't a scene from the film: it's an independent piece of marketing conceived by director Ridley Scott and co-writer Damon Lindelof. It's also awesome:
Cannot wait!
--Serge
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